Allan Toh | Product Designer Portfolio

Hi, I’m

－

Product Designer with 6 years

across UX, Branding & Visual Systems

Product Designer with 6 years across UX, Branding & Visual Systems

Product Designer with 6 years

across UX, Branding & Visual Systems

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About

Home

About

Featured Projects

Design System

2023

Unifying Platforms for the Energy Market Authority (EMA)

Joining after a failed UAT, I led a 3-designer team to build a tokenized Figma component library.

Role:

Lead Designer (team of 5)

→ 3x faster design-to-dev turnaround

→ Unified interface across 3 platforms

View Case Study

Dashboard & Navigation

2023

Streamlining Navigation & Dashboards for EMA’s ELISE Licensing Portal

Redesigned EMA’s ELISE portal dashboard to streamline navigation and mobile UX.

Role:

Sole Designer

→ 100% Task Success Rate

→ Projected 15-20% faster Task Completion

case study on request

Mobile ORDERING App

2021

Revitalising Mobile Ordering for Pizza Hut

A collaborative NTU-Skills Union capstone project with two fellow designers.

Role:

UI/UX designer (team of 3)

→ Smoother Ordering Flow (80% participants)

→ Higher repeat-order trust scores

View Case Study

Featured Projects

Design System

2023

Unifying Platforms for the Energy Market Authority (EMA)

Joining after a failed UAT, I led a 3-designer team to build a tokenized Figma component library.

Role:

Lead Designer (team of 5)

→ 3x faster design-to-dev turnaround

→ Unified interface across 3 platforms

View Case Study

Dashboard & Navigation

2023

Streamlining Navigation & Dashboards for EMA’s ELISE Licensing Portal

Redesigned EMA’s ELISE portal dashboard to streamline navigation and mobile UX.

Role:

Sole Designer

→ 100% Task Success Rate

→ Projected 15-20% faster Task Completion

case study on request

Mobile ORDERING App

2021

Revitalising Mobile Ordering for Pizza Hut

A collaborative NTU-Skills Union capstone project with two fellow designers.

Role:

UI/UX designer (team of 3)

→ Smoother Ordering Flow (80% participants)

→ Higher repeat-order trust scores

View Case Study

Approach

PHILOSOPHY

Clarity before Craft

I surface the root problem first—aligning people, processes and strategy before pixels.

PRINCIPLES

Context Drives Priorities

Every project has a different centre of gravity, and this impacts design decisions.

Diagnose

Before Strategy

Getting to the root cause ensures we address the real problem and allocate resources wisely.

Validate,

Don’t Assume

Testing uncovers truths early, preventing costly delays and wasted resources.

Balance

Form-Function

Delighters matters! Aesthetics and interaction matter, but not before core usability is met.

PHILOSOPHY

Clarity before Craft

I surface the root problem first—aligning people, processes and strategy before pixels.

PRINCIPLES

Context Drives Priorities

Every project has a different centre of gravity, and this impacts design decisions.

Diagnose

Before Strategy

Getting to the root cause ensures we address the real problem and allocate resources wisely.

Validate,

Don’t Assume

Testing uncovers truths early, preventing costly delays and wasted resources.

Balance

Form-Function

Delighters matters! Aesthetics and interaction matter, but not before core usability is met.

Glimpse About Me

I turn complex requirements

into clear, user-focussed solutions.

I turn complex requirements

into clear, user-focussed solutions.

I turn complex requirements

into clear, user-focussed solutions.

My multidisciplinary background—from industrial design to branding and frontline service—gives me a lens that combines systems thinking with empathy. Recently, I’ve led UX consulting projects in the public sector, building component libraries and enterprise platforms. I’m looking to deepen my practice in product design and UX consulting, with a focus on large-scale, complex systems. Let’s connect!

Learn More

Core experience

2 years UX

2 years Branding

2 years Visual Merchandising

credentials

Certified Usability Analyst

BA (Industrial Design), Hons

A’Design Award (International)

Companies I’ve Worked With

What They Say

“Allan balances user needs with business objectives—an asset to any team.”

Qi Jie Lim

UX Designer, Community Builder

“Allan balances user needs with business objectives—an asset to any team.”

Qi Jie Lim

UX Designer, Community Builder

“Allan balances user needs with business objectives—an asset to any team.”

Qi Jie Lim

UX Designer, Community Builder

Capabilities

Design

Design Systems

Rapid Prototyping

UI Design

User Flows

Responsive Design

Information Architecture

Wireframing

Branding

Research/UX

Design Thinking

Journey Mapping

Personas

User Research

User Interviews

User Testing

Workshop Facilitation

Collaboration

Stakeholder Management

Developer Handoff

Tools

Figma

Figjam

Notion

Illustrator

Photoshop

Download CV

(PDF, 808kb)

Let’s build better experiences — together .

Behance

Let’s build better experiences — together .

Behance

Let’s build better experiences — together .

Behance