I’m Allan

product

designer.

With 6+ years’ experience bridging multi‑platform UX, visual design systems, and brand strategy, I turn complex requirements into clear, user‑focused solutions that align with organisational goals.

Featured Work

UX / Design System • 2023

Unifying Platforms for the Energy Market Authority (EMA)

Joining after a failed UAT, I led a 3-designer team to build a tokenized Figma component library, unifying EMA’s 3 platforms and cutting design turnaround by 3×.

* case study on request

View Case Study

UX / Dashboard & Navigation • 2023

Streamlining Navigation & Dashboards for EMA’s ELISE Licensing Portal

Redesigned the Energy Market Authority’s ELISE licensing portal dashboard, streamlining navigation and mobile UX. Achieved 100% task success in testing and projected 15–20% faster task completion.

* case study on request

UX / Mobile App (Coursework) • 2021

Revitalising Mobile Ordering for Pizza Hut

As part of my NTU-Skills Union capstone project, I collaborated with 2 other designers to redesign the Pizza Hut mobile app, increasing reported user trust—80% of participants cited a smoother ordering flow.

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Since you’ve made it this far...

Reach out, let’s chat!

Behance

Since you’ve made it this far...

Reach out, let’s chat!

Behance

Since you’ve made it this far...

Reach out, let’s chat!

Behance

Since you’ve made it this far...

Reach out, let’s chat!

Behance